To promote the actual, physical act of being social, Coca-Cola/Leo Burnett Columbia have developed a cleverly simple design solution for a bottle that only opens when coupled with the same bottle (think a key or puzzle piece). While the idea was launched on the campus of a Columbian University to persuade freshman to "break the ice", this idea could go places in the United States...what with smokers being turned into pariah's and the overall narcissistic society we live in. Read more here and/or watch the video here.
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