The Quiet Netflix Rebrand

I knew I wasn't seeing things. Last week when the trailer for Orange is the New Black hit the web, I noticed a slightly altered Netflix logo as a corner bug, and sure enough, there looks to be a whole new rebrand to go along with it. There's no press materials to speak of (or anything of the sort), so the rollout looks to be one of quiet public acceptance.

I personally like the cleaner, marquee look of it and the tracking makes it feel a bit more fit-to-print. However, I'm sure there will be plenty of folks who, given the iconic nature of the old logo, will feel differently. Click here to read Under Consideration's brief take on it.

 LOGO TAKEN FROM THE TAG AT THE END OF THE ORANGE IS THE NEW BLACK (S2) TRAILER.

LOGO TAKEN FROM THE TAG AT THE END OF THE ORANGE IS THE NEW BLACK (S2) TRAILER.