Reebok, I Hardly Knew Thee

Reebok finally rebranded. I say finally since I feel the mark is more than a few years overdue. Though it's better than their old one, I can't say I really care or understand the reasoning behind the the Delta-esque looking mark. Regardless, I'll diefinitely consider Reebok the next time I'm in the market for a car, IT solution, ad agency pair of shoes.

To get the word out, part of their ad campaign features Miranda Kerr. Because if you're going to use sex to sell your new look, then you might as well use her.

Read about the finer points here.

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