Nintendo “Welcome back”

This was one of two campaigns done for my graduation portfolio. Being a life-long fan, I realized immediately that Nintendo would be one of the companies I represent. At the time, the Wii had just been announced, however, details were sparse. What was known was that the console would be backward-compatible with a library of previous generation games via a virtual console service, and there was a blue light on the front. I connected the entire campaign around these two cues.