NCH Software Retail packaging

In developing a retail brand presence for NCH Software— including retail packaging of several of their best-selling offerings—I tried to develop something cleaner than a typical software box, utilizing white space for an overall unobtrusive look while still tailoring each individual product with it's own photography and messaging.

In addition to the initial retail packaging, there was also accompanying collateral such as end cap displays, direct mail, CD sleeves, and trade show banners.