Mitsubishi “Rebellion”

The second campaign done for my graduate portfolio. In short, Mitsubishi, attempting to make waves in the television industry, began employing a 6-color chip that included magenta, giving a deeper, more vibrant color palette to LCD televisions. And because Mitsubishi Electric televisions aren't as common as other import brands, I decided to employ an invasion theme across three spots, each with it's own individual identity and style that mimics the time period portrayed, while still highlighting their new 6-color technology.